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eTail Palm Springs 2024: Predictable’s Quick Guide

Whether this is your first time at eTail or your 25th, here’s what the Predictable team is most excited to check out. But first, let’s get the basics out of the way.



What: eTail West 2024, the conference for the retail industry since 1999.

Where: The JW Marriott Desert Springs in Palm Springs, California.

When: February 26th to 29th

Why attend: To learn insights from leading retailers and turn them into actionable “how-to’s.”

Who will be there: Top retail leaders and DTC marketers. The full agenda can be downloaded here.


Must-See Speakers at eTail West 2024


Here’s a sneak peek of the short list of speakers we’re thrilled to hear and eager to gain knowledge from.

Gena Fox, SVP, Apparel & Accessories at Target keynote fireside chat on “Evolving The Playbook For Retailer And Brand Partnerships: How Target Brings Beloved Designers, National And DTC Brands Including Kendra Scott, Levi’s, Parade And More To Guests Through Its Magic Mix.”

Doug Jensen, SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE), Enterprise Marketing & Data at Estee Lauder, keynote talk on “A Symbiotic Relationship: Melding Brand and Performance Marketing.”

Lauren Guthrie, VP, Global Inclusion, Diversity, Equity & Action (IDEA), Talent Development and Talent Acquisition at VF Corporation, keynote fireside chat on “Prioritizing DE&I Efforts At Your Retail Organization.”


Meet the Predictable Team


If you are attending eTail West stopping by our booth (703) is a must.

Craig SchinnMatt Greitzer, and Cat Kiser will showcase how Predictable can help retailers discover a new level of campaign optimization with predictive AI modeling.

We’re talking about results:

  • 3x ROI
  • 2x Conversions
  • 40% Decrease in CPA

With predictive AI modeling, you can leverage your customer data to:

  • Personalize your ads
  • Re-engage customers at risk of churn
  • Identify who is more likely to purchase
  • Deliver targeted product recommendations
  • And more


Book a meeting with Cat at eTail to learn more

(or swing by booth 703)

Let's Talk

Ready to learn more? Contact us to learn more about how Predictable can power return on investment for your brand.

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