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Predictable Now Available for Klaviyo Customers

Klaviyo customers now have a better way to score and target their customers at key moments in the customer journey.  Introducing the Predictable integration to Klaviyo.  Via a plug-and-play integration, Predictable enriches customer profiles captured by Klaviyo with AI-powered attributes predicting customer propensity, churn,  LTV and more. Within two weeks, and refreshed daily, predictive attributes are seamlessly returned to Klaviyo to power advanced segmentation, personalization and omnichannel campaigns.


Trained, tailored and customized for each brand using their first party data, Predictable’s suite of out-of-the-box ML models power actionable predictions about current and prospective customers at key moments across the customer lifecycle.

  • Purchase Propensity…predict which customers are likely to make a purchase
  • Churn Propensity…for targeted interventions and win-backs
  • Customer LTV…predict customer spend over the next year
  • 2nd Purchase…to drive repeat purchase and establish customer loyalty
  • Product Recommender…use customer purchase history to fuel product recommendations

This integration allows Klaviyo users to execute a number of use cases that would be challenging without Predictable’s scores.

  1. Enhance your customer view with AI-powered attributes that predict future behavior
    Predictable uses to-date customer engagement and purchase behavior sourced from Klaviyo to enrich customer profiles with predictions about their future purchase propensity, likelihood to churn, expected LTV and future brand engagement.  Klaviyo users can enhance their customer journeys and experiences by harnessing predictive power at key moments throughout the customer journey.
  2. Drive repeat purchase occasions and establish brand loyalty from your first POS
    Deliver tailored welcome series and experiences that consider your newly acquired customers’ likelihood to return and repurchase, i.e.:

    • Invite new customers with a high repeat purchase propensity to join your loyalty and referral programs
    • Deliver targeted recommendations and offers to new customers less likely to return to incentivize repeat purchase occasions
  3. Reward customers with high predicted lifetime value to encourage brand loyalty
    Use predictive AI to identify high value customers and deliver personalized, VIP experiences and rewards, i.e.:

    • Invite customers with high predicted LTV to join VIP programs.
    • Deliver invitations to participate in pre-sales events and new product launches.
  4. Use your customers’ order history to predict and recommend their next best purchase
    Include relevant product recommendations in your outbound comms and customer experiences to keep customers engaged, build brand affinity and encourage repeat purchases.Predictable can deliver product purchase recommendations as customer profile attributes, or as a product matrix.
  5. Improve retention by identifying and re-engaging customers with high churn propensity
    Predict which customers are likely to churn and intervene early with win-back flows and experiences to encourage re-engagement and prevent customer lapse.
  6. Leverage predictive audiences to optimize paid media strategies and investment

    • Improve media ROI by targeting audiences with high predicted purchase propensity and LTV
    • Use predictive audiences to power look-a-likes for new customer acquisition efforts.

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