448

Resources / Client Stories

AI Boosts Marketing Performance by 42%

42%
Improvement in Cost Per Acquisition
4
channels activated in cross channel test

The Challenge

A large retail bank was facing increasing pressure on their customer acquisition costs through digital channels.  They had limited ability to orchestrate and optimize outbound marketing messages and needed a scalable approach to increase acquisition efficiency.

Solution

Predictable worked with the client to develop an AI-driven message orchestration and delivery approach designed to optimize ad exposure across the prospective customer universe and orchestrate messaging to increase response rates.  The approach deployed across four channels: email, Google Ads, Facebook, and on-site modals, and benchmarked results against a control group.

Results

The AI-driven approach drove a 42% increase in efficiency across the combined marketing channels.  Users in the AI-driven group received fewer paid messages (optimizing media spend) but responded at a higher rate.  The resulting budget savings could now be re-invested in additive marketing activities.


Read the article on Actable

Let's Talk

Ready to learn more? Contact us to learn more about how Predictable can power return on investment for your brand.

Contact Us