Resources / Client Stories

Predictable Powers 25% Improvement on Meta

The Challenge

A luxury accessories retailer needed to scale their prospecting base with lookalike audiences on Meta efficiently. They turned to Predictable to help. 


  • Predictable’s Propensity model identified the top 5% of users.
  • This group was then used as a lookalike seed audience in Meta and ran head-to-head against the current best-performing look-alike campaign.
  • Variables were controlled across test and control groups for apples-to-apples results.


Predictable outperformed the control group by 25%.

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