Predictable Powers 25% Improvement on Meta

The Challenge

A luxury accessories retailer needed to scale their prospecting base with lookalike audiences on Meta efficiently. They turned to Predictable to help. 

Solution

• Predictable’s Propensity model identified the top 5% of users.
• This group was then used as a lookalike seed audience in Meta and ran head-to-head against the current best-performing look-alike campaign.
• Variables were controlled across test and control groups for apples-to-apples results.

Results

Predictable outperformed the control group by 25%.