As cookies fade away, direct-to-consumer (DTC) marketers encounter fresh obstacles in boosting sales and connecting with their target audience.
Unify your 1st party data with Blotout, and add Predictive AI with Predictable.
Via plug-and-play integration, unified customer profiles built on first-party signals captured by Blotout are enriched with AI-powered predictive attributes indicating purchase propensity, churn propensity, lifetime value and more.
Within two weeks of integration, highly addressable predictive audience segments are syndicated to Blotout’s connected marketing tools for activation across owned and paid channels.
Blotout identifies new and returning customers across sessions, devices, and channels with 100% accuracy, and rebuilds marketing signals around a lifetime ID. With a more complete and addressable customer view, brands can unlock greater value from their first-party data, and Predictable’s machine-learning models can make more accurate predictions.
Deliver tailored welcome series and experiences that consider your newly acquired customers’ likelihood to return and repurchase, i.e.:
Predict which customers are likely to churn and intervene with win-back flows and experiences to prevent lapse, i.e. :
Use predictive AI to identify high-value customers and deliver personalized, VIP experiences and rewards, i.e.:
Use your first party data to drive performance across paid media initiatives, i.e. :
Want more detail? Watch this video from our Director of Engineering Adam Engelmeyer.
Let's Talk
Ready to learn more? Contact us to learn more about how Predictable can power return on investment for your brand.