In today’s highly competitive market, it’s more important than ever for direct-to-consumer (DTC) marketers to leverage their customer data effectively. The good news is that the Predictable and Klaviyo integration completely changes the way you can use your first-party data by enhancing customer profiles with predictive attributes.
Predictable enriches customer profiles captured by Klaviyo with AI-powered attributes predicting customer propensity, churn, customer lifetime value (LTV), and more. This information empowers marketers to create advanced segmentation, personalization, and omnichannel campaigns.
Available almost immediately, and refreshed daily, predictive attributes are seamlessly returned to Klaviyo to power advanced segmentation, personalization and omnichannel campaigns.
Tailored and customized for your brand using your first-party data, Predictable’s suite of ML models powers actionable predictions about both current and prospective customers at key moments across their journey.
Watch this video, where Adam Engelmeyer, Director of Engineering, deep dives into the integration and models from leveraging customer data to create predictive segments, target high purchase propensity customers, identify churn risks, and more.
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