Predictable and Klaviyo: Using Customer Data for Business Growth

In today’s highly competitive market, it’s more important than ever for direct-to-consumer (DTC) marketers to leverage their customer data effectively. The good news is that the Predictable and Klaviyo integration completely changes the way you can use your first-party data by enhancing customer profiles with predictive attributes.

Enrich Customer Profiles

Predictable enriches customer profiles captured by Klaviyo with AI-powered attributes predicting customer propensity, churn, customer lifetime value (LTV), and more. This information empowers marketers to create advanced segmentation, personalization, and omnichannel campaigns.

Rapid Time-To-Value

Available almost immediately, and refreshed daily, predictive attributes are seamlessly returned to Klaviyo to power advanced segmentation, personalization and omnichannel campaigns.

Predictable’s Models

Tailored and customized for your brand using your first-party data, Predictable’s suite of ML models powers actionable predictions about both current and prospective customers at key moments across their journey.

1. Purchase Propensity: Predict which customers are likely to make a purchase.
2. Churn Propensity: Target interventions and win-back strategies.
3. Product Recommender: Use customer preferences to drive bundling and discount strategy.
4. Customer LTV: Modeled using unique-to-customer data and feature tuning.
5. 2nd Purchase Propensity: Drive repeat purchases and establish customer loyalty.
6. Engagement: Determine the likelihood for prospects to engage.

Ready to learn more?

Watch this video, where Adam Engelmeyer, Director of Engineering, deep dives into the integration and models from leveraging customer data to create predictive segments, target high purchase propensity customers, identify churn risks, and more.