Resources / Use Cases

Predictable and Klaviyo: Using Customer Data for Business Growth

Given the competitive market, it’s absolutely crucial for direct-to-consumer (DTC) marketers to tap their customer data to effectively engage shoppers and drive sales.

The good news is that the Predictable and Klaviyo integration completely changes the way you can leverage your first-party data.

In this video, Adam Engelmeyer, Director of Engineering, talks about how you can use your customer data to create predictive segments, target customers with high purchase propensity, identify those at risk of churn, and more.

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