Predictable Drives a 38x Increase in Email Engagement

The Challenge

A high-end home accessories retailer needed to increase customer engagement to drive product awareness and repeat site visitation. 

The Solution

• They leveraged Predictable’s Klaviyo integration and deployed our Engagement model to identify highly engaged prospects and customers.
• Those top-scoring customers and prospects were then added to a “Highly Engaged” segment.
• This segment received email marketing with top product listings.

The Results

The Predictable Highly Engaged segment doubled email open rates, a 38x increase in click rate, and a 22x increase in on-site activity versus the historical email campaign averages.